---
title: "How to set A/Z Testing?"
description: "Learn how to test different subject lines or email copy in Manyreach."
url: https://help.manyreach.com/en/articles/29-how-to-set-az-testing
collection: "Email Campaigns"
updated: 2026-10-27
language: en
---

# How to set A/Z Testing?

Learn how to test different subject lines or email copy in Manyreach.

We are using a dedicated spin tag for A/Z testing. You can find it under the SPIN menu above the subject and email body editor. 

![](https://staticfiles.gleap.io/helparticle/20250425200447_5425.png)

  

Clicking on AB Test from the SPIN menu will result in inserting {abtest|This is test A| This is test B|} spin tag.

#### **Examples of subject lines**

Replace "This is test A" and "This is test B" with your copy. You can include different variables in the test like the prospect's name, company etc.

{abtest|quick question|{{FIRST\_NAME}}<>{{SENDER\_FIRSTNAME}}|}

If you want more than A/B test, you just enter an additional variant followed by |, for example:

{abtest|quick question|Question|{{FIRST\_NAME}}<>{{SENDER\_FIRSTNAME}}|{{COMPANY}}|}

You can create unlimited variations for the subject and the email body.

#### **Examples of email body**

You can A/Z test only a part of the email body like below where the test will reveal if "this" or "next" week performed better. A/Z test tags are bolded for better visibility

\--

_Hi {{FIRST\_NAME}},_  
  
_do you have time_ **_{abtest|_**_this_**_|_**_next_**_|}_** _week for a quick call about content marketing strategy?_  
  
_Best_  
_{{SENDER\_FIRSTNAME}}_

_\--_

Or you can test the whole email body like below. A/Z test tags are bolded for better visibility

\--

**_{abtest|_**_Hi {{FIRST\_NAME}},_  
  
_do you have time this week for a quick call about content marketing strategy?_  
  
_Best_

_{{SENDER\_SIGANTURE}}_

**_|_**_{{FIRST\_NAME}}, can I send you a quick video about content marketing strategy?_

regards

{{SENDER\_NAME}}

**|}**

_\--_

#### **Report with A/Z tests**

In the campaign report, you'll see all the combinations of A/Z tests that you set. If you have two variants in the subject line 

**{abtest|quick question|{{FIRST\_NAME}}<>{{SENDER\_FIRSTNAME}}|}**

and two variations in the body **{abtest|this|next|}** you will get 4 variations and the report will look like this

![](https://staticfiles.gleap.io/helparticle/20250425200514_0886.png)

  
  

Based on results you can then adjust the final copy of your subject line and email copy.

#### **FAQ**

**How many variants can I create?**

As many as you can. Doesn't matter what step, you can add as many as you need.

**Will Step 2 A follow Step 1 A? Or is it random?**

It will be random because you can have multiple variants of each email body and/or subject line. (ex. 3 variants for the Subject line and 2 variants for the Initial email body). There is no option to match variants.