---
title: "Setting up a default personalization variable"
description: "Discover how to use default personalization variables in Manyreach to ensure your cold emails remain personalized, even when prospect data is missing."
url: https://help.manyreach.com/en/articles/31-setting-up-a-default-personalization-variable
collection: "Email Campaigns"
updated: 2026-10-09
language: en
---

# Setting up a default personalization variable

Discover how to use default personalization variables in Manyreach to ensure your cold emails remain personalized, even when prospect data is missing.

To achieve the best results, personalize your cold email campaigns. However, we often encounter situations where we can't find all the data for each prospect we want to reach out to. In cases like this, we recommend using the default personalization tags.

Example:

{{COMPANY | default: "firm "}}

For prospects with company data, the COMPANY will be replaced with, for example, _Acme inc._ For prospects without company data, the COMPANY variable will be replaced with _firm_ since we set "firm " as the default company variable.