Your domain reputation directly impacts whether your cold emails land in your recipient’s inbox or get filtered into spam. ISPs like Gmail, Outlook, Yahoo monitor your sending behavior, engagement rates, and technical setup to decide if your domain is trustworthy. A low reputation can cause poor deliverability and hurt your outreach results.
With Manyreach it becomes simple to monitor and improve your domain reputation so you can keep your cold emails landing in the inbox.
Domain reputation is the score that email service providers assign to your domain based on your email-sending practices. A strong domain reputation means that your emails have more chances to reach the inbox, while a poor one can get the emails flagged as spam.
If you want your domain to hold a good reputation, you must maintain it at 85. And if your domain reputation goes below 70, it will be considered a poor domain.
Email service providers (ESPs) like Gmail and Yahoo!, and Microsoft Mail calculates your domain reputation independently. It means, your domain score will be different for your domain, and they will be based on the emails each ESP receives. They can’t assess scores for other ESPs.
But, you can use the following tools to get an average score of your domain. These tools compile scores from different tools to give you your result.
1. Go to your Manyreach dashboard and find the ‘Sender Accounts’ section. This is where all your connected sender accounts are listed.
2. Click on the sender names linked to your domain. Here you’ll find the Analytics section, where you will find reports on sending score, and bounce rate.
3. Review the Deliverability Metrics and look for signals such as:
Bounce rate
Open and reply rates
Warmup progress
Use Manyreach’s automated warmup feature to slowly build sending trust. Also, keep it running even after you with your start campaigns.
Use Manyreach’s analytics to track domain health and take action at the first sign of declining metrics.
If you’re sending from a dedicated IP, warming it up gradually is critical. So start with small volumes and slowly increase to build trust with ISPs.
Please make sure that your DMARC, SPF, and DKIM are perfectly set up for your domain. Otherwise, even a good email will get flagged as suspicious.
Please make sure to keep a clean and verified contact list so that you can avoid hard bounces and spam complaints.
Focus on crafting value-driven, personalized emails. Higher engagement rates directly can improve your domain’s reputation score.
Pro Tip:
Domain reputation is like your credit score. So it will take time to build but can also drop quickly if you abuse it. Consistent best practices will keep your emails inbox-ready.
