Manycrawl ships with 14 enrichment tools — each one is a column you can drop into your spreadsheet. Some pull data from the web, some find emails, some clean up messy fields, and one writes with AI. They're designed to chain together, so the output of one column becomes the input to the next.
Here's what each one does and when to use it.
These pull raw data off the web.
Fetches a single URL and extracts its title, description, full Markdown content, links, social accounts, emails, and phone numbers. The workhorse column — most pipelines start here.
No API key needed. Use it when you have a list of URLs and want to know what's on each page.
Starts from one URL, discovers links on the same domain, and adds each page as a new row. Great for mapping a whole site or hunting down a specific page type (like every pricing page across competitor sites).
No API key needed. Use it when one URL isn't enough — you want a site's full footprint.
Runs a search query and returns organic results, the local pack, ads, and featured snippets with full metadata. Perfect for building a lead list from scratch with queries like site:linkedin.com/in "real estate broker" New York.
No API key needed. Use it when you don't have URLs yet — you need to find them.
Finds local businesses with ratings, reviews, addresses, phone numbers, and opening hours. The fastest way to build a geographically targeted list — every dentist in Toronto, every gym in Berlin, every agency in your city.
No API key needed. Use it for local lead gen or any list keyed to a place.
These help you reach the people behind the data.
Extracts every email address out of any text column — usually scraped page content. Free and instant; no provider needed.
No API key needed. Use it right after a Search engine column to harvest emails that are already public on the page.
Detects a domain's MX provider, SPF/DKIM/DMARC setup, security gateway, and whether it's a free or business email. Run it before sending outbound to spot deliverability landmines.
No API key needed. Use it as a pre-flight check on your send list.
Pass a LinkedIn profile URL and get back a verified business email via your Findymail account.
Bring your own Findymail API key. Use it when you've found someone on LinkedIn and need their inbox.
First name + last name + domain → verified email through Findymail or Icypeas. The most reliable email finder when you know who you're looking for.
Bring your own Findymail or Icypeas API key. Use it when you have names and companies but no emails.
Find emails for specific roles (CEO, Founder, Head of Sales) at any domain. Skip the lookup-by-name dance when you only care about the title.
Bring your own Findymail API key. Use it when you need to reach a role, not a specific person.
These turn messy inputs into clean, personalization-ready fields.
Strips "LLC", "Ltd", "GmbH", junk characters, and weird capitalization out of company names. Turns ACME INDUSTRIES, INC. into Acme Industries.
No API key needed. Use it before plugging company names into AI prompts or email templates.
Removes emojis, symbols, extra spaces, and non-name content from name fields. Turns 
John "JD" Smith 
into John Smith.
No API key needed. Use it any time you've scraped names from LinkedIn or social profiles.
Splits any column into multiple new columns by delimiter, regex, or position. Break a full name into first and last, separate a comma-list, or chop a URL into its parts.
No API key needed. Use it when one column is hiding several values.
The opposite of Split — combines values from multiple columns into one, using a separator or a template. Build a full address out of street, city, and country fields in seconds.
No API key needed. Use it to assemble fields back together for export.
This is where things get interesting.
Runs scraped content through a custom prompt using your OpenAI key. Write personalized cold-email openers referencing what a company actually does. Classify each lead as B2B or B2C. Summarize a homepage into a one-line pitch. Extract a founder's name from an About page.
Bring your own OpenAI API key. Use it whenever the answer requires reading, reasoning, or writing — not just fetching.
The real magic is combining columns. Reference any other column's output with {Column Name} and Manycrawl will pipe data forward automatically. A typical chain might look like this:
Places Search → Scrape the resulting websites → Get emails from text → Format Company Name → Analyze and Write a personalized opener.
Five columns, zero code, and a finished outbound list.
A few more enrichments are on the roadmap for Pro users: LinkedIn comments scraping, LinkedIn reactions scraping, a Maps scraper, and additional email-finder integrations. Lifetime users get all of these automatically as they ship.
